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Hyaluronic Acid (HA) is a potent humectant, capable of retaining moisture and binding over a thousand times its weight in water. Naturally occurring in the body, it's found in the skin, eyes, and joints. HA used in beauty products is primarily lab-made via biofermentation.

As we age, its production decreases, leading to loss of volume, hydration, and plumpness in the skin.

Incorporating Hyaluronic Acid serums into your skincare routine is essential for enhancing skin hydration. It draws moisture into the surface layer of the epidermis, effectively addressing various signs of aging like dryness, fine lines, and wrinkles.

With factors like chronological aging, external aggressors, UV exposure, irritants, and genetic predispositions damaging the skin, it can become dull with areas of hyperpigmentation and visible volume loss. Hyaluronic acid's nurturing and hydrating properties visibly revive your appearance, providing intense hydration to resolve skin concerns such as dull and dry skin.

Sodium Hyaluronate, derived from natural sources, offers all the benefits of synthetic Hyaluronic Acid with additional advantages. Its smaller molecular size allows for deeper and more efficient skin penetration, providing enhanced hydration.

In contrast, synthetic HA, due to its larger molecular size, remains on the skin's surface, creating a temporary barrier that binds water to maintain superficial hydration. However, this can lead to short-term plumping effects followed by chronic dehydration over time as moisture evaporates, exacerbating skin dryness and long-term issues.

Opting for natural Sodium Hyaluronate ensures deeper and longer-lasting hydration, promoting healthier and more resilient skin in the long run.

For optimal results, follow these steps when using a hyaluronic acid serum:

1. Start with Clean, Damp Skin: Apply the serum to freshly cleansed and toned skin while it's still damp. Hyaluronic acid is a humectant that attracts moisture, so applying it to damp skin helps maximise its hydrating effects.
2. Incorporate into Your Skincare Routine: In your morning routine, apply the HA serum after a Vitamin C serum and before your face moisturiser and sunscreen. For your evening routine, use it before or after a retinal/retinol cream or serum.
3. Apply Gently and Evenly: Dab a small amount of the serum onto your fingertips and gently pat it onto your forehead, cheeks, chin, and neck. Avoid rubbing or tugging at the skin, as this can cause irritation.
4. Allow Absorption: Let the serum absorb fully into your skin before proceeding with the next step in your skincare routine. This allows the hyaluronic acid to penetrate deeply and provide maximum hydration.
5. Consistency is Key: Use the hyaluronic acid serum twice daily, morning and night, to maintain hydrated and plump-looking skin.

By following these steps, you can ensure that your hyaluronic acid serum effectively hydrates your skin, leaving it feeling soft, smooth, and nourished.

When incorporating a retinol or retinal serum into your skincare routine, the order of application for hyaluronic acid serum depends on the type of retinol product you're using:

1. Retinol or Retinal Serum: Apply the hyaluronic acid serum AFTER your serum. This helps lock in moisture and ensures hydration benefits.
2. Retinol or Retinal Cream: Apply the hyaluronic acid serum BEFORE your cream. This "sandwich method" creates a moisture barrier that minimises potential irritation, especially for sensitive skin.

By following these guidelines, you can maximise the benefits of both hyaluronic acid and retinol in your skincare routine while minimising any potential side effects.

To maximize the benefits of hyaluronic acid (HA) serum, it's best to apply it before your moisturiser. Follow these steps for optimal hydration:

1. Cleanse and Tone: Start with cleansing and toning your skin to remove impurities and prep it for skincare products.
2. Apply HA Serum: While your skin is still damp from cleansing and toning, apply the hyaluronic acid serum. HA is a humectant that attracts and retains moisture, so applying it to damp skin helps maximize its hydrating effects.
3. Follow with Moisturiser: After applying the HA serum, follow up with your regular face moisturiser. This helps seal in the moisture provided by the HA serum and provides additional hydration to the skin.
4. Finish with a Natural Sunscreen: Complete your morning skincare routine by applying a broad-spectrum natural sunscreen to protect your skin from harmful UV rays.