NUORI

NUORI is a skincare brand founded in 2015 by Jasmi Bonnén with a unique philosophy centered around freshly blended products. The brand's aim is to provide the purest and most effective skincare by avoiding synthetic preservatives and other additives that prolong the shelf life of products. By blending products in small batches every 10 to 12 weeks, NUORI ensures that its products remain fresh and highly potent. This approach also helps to maintain the efficacy of active ingredients, which tend to weaken over time.
The brand's name, NUORI, which means "young and fresh" in Finnish, is a nod to Bonnén's heritage and the freshness concept that underpins the brand's philosophy. NUORI's tagline "Fight for Fresh" highlights the importance of using fresh and clean skincare, just as one would prioritize fresh and nutritious food. With a commitment to simplicity and freshness, NUORI offers a compelling alternative to conventional skincare products.
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Green Science

PURE INGREDIENT PHILOSOPHY

NUORI's products are natural, free from synthetic and potentially harmful ingredients like parabens, mineral oils, and sulfates. They don't use synthetic preservatives, stabilizers, fillers, fragrances, or colorants, ensuring the purity of their formulas. NUORI values natural as 100% purity.

GUARANTEED EFFICACY

The ingredients in their products are rich in naturally occurring vitamins, essential fatty acids, and amino acids, providing better results than synthetic counterparts because of their molecular structures' closer affinity to healthy skin. All ingredients have undergone extensive testing by scientists and chemical engineers to ensure high quality, safety, and efficacy. Additionally, their formulations are enriched with natural scents from essential oils and plant extracts.

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Ethical Standards

DELIVERING ON OUR PROMISE

NUORI is committed to delivering fresh and intelligent formulas using the best natural ingredients. They maintain the integrity of their products with high-quality packaging and clear batch numbers and expiry dates. NUORI's focus on freshness sets the standard for the beauty industry.

FORMULATIONS

NUORI uses natural active ingredients to create formulas that define desired results and sensory experiences. Each formula undergoes thorough testing for efficacy, purity, and safety under EU cosmetics regulations. Additional testing is done if required by national regulatory bodies. NUORI takes over a year to develop a new formula from ideation to finished product.

PACKAGING

NUORI's premium protective packaging ensures that every product remains at peak efficacy by minimizing exposure to air, light, and bacteria before and during use. This guarantees that every NUORI product customers encounter is in its prime condition.

BATCH STAMP

Every NUORI product features a batch number stamped on the front of the outer packaging, ensuring optimal freshness and efficacy. This stamp serves as proof that NUORI products are the freshest on the market.

EXPIRY DATE

NUORI's natural formulations are potent and stable until The Expiry Date, stamped on the bottom of bottles or the top of tubes. This date provides transparency and reminds users when to replace products with a fresh one.

PRODUCTION

Freshly blended in small batches every 10 to 12 weeks at professional production facilities.

Sustainability

INGREDIENTS SAFE FOR YOU & THE PLANET

NUORI is a leading brand committed to delivering clean and effective products with minimal environmental impact. Their products are made from natural ingredients and free from synthetic preservatives, fillers, fragrances, and harmful chemicals like parabens, mineral oils, and sulfates. NUORI defines natural as absolute purity with no compromise on ingredients for shelf life or appearance.

RESPONSIBLE SOURCING & PRODUCTION

NUORI has stringent standards for sourcing, manufacturing, and packaging. Ingredients are only sourced from suppliers who meet their responsible harvesting and processing guidelines. Manufacturing partners in Denmark and Italy prioritize lean, energy-efficient production methods and environmental protection.

CONSCIOUS PACKAGING & MATERIALS

NUORI collaborates with industry leaders to ensure the quality and sustainability of their products' packaging and raw materials. They have a sustainability transition plan to replace existing solutions with more sustainable options. NUORI also uses sustainable materials such as vegan leather, cellulose acetate, and European ash wood in their beauty accessories line, avoiding plastics.

CONSCIOUS INITIATIVES AT THE NUORI HQ

NUORI's Copenhagen headquarters has adopted eco-friendly habits to inspire other companies. They use public transportation or bikes, energy-saving LED lightbulbs, and reduce printing. They recycle all waste, avoid bottled water, and reuse shipping materials. Meetings are conducted online to reduce travel.

Now that's a head quarters I want to be apart of!

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