Lük Beautifood

In 2012, Cindy Lüken set out to revolutionize the beauty industry by creating a line of cosmetics made entirely from healthy, nutritious foods such as avocado oil and cocoa butter. With the goal of replacing synthetic fats, oils, waxes, colorants, fragrances, preservatives, and texture-modifying agents commonly used by traditional brands, Lük Beautifood was born.

The brand's conditioning colors and nourishing treatments offer a multisensory experience, encompassing look, taste, feel, and smell, encouraging users to take small daily moments to nourish and nurture themselves.

With the recent addition of the Lip + Body Love range, Lük Beautifood continues to innovate with a collection of nutritious and delicious treatments with all products featuring expertly blended culinary flavors and luxurious textures made from natural, nutrient-rich oils and botanical extracts.

Above all, the brand remains committed to using only nutrient-rich, toxin-free ingredients, making the active ingredients just as important as the toxins they leave out.

As a company Lük Beautifood broadly align their definition of sustainability with that of the UN Sustainable Development Goals (SDGs) to ensure the wellbeing of people are also at the forefront of our strategy. While their business touches on many of the SDGs, they concentrate efforts on goals that in the cosmetic world contribute to in a meaningful way.

In September 2021 they took the first steps towards certifying as a ‘Business for Good’ by starting the process to become a BCorp. This next evolution of Lük Beautifood will see them elevate their positive impact across workers, customers, suppliers, community, and the environment.