RAAIE is a skincare brand that celebrates the sun while protecting your skin from its harmful effects. The brand's philosophy is to protect and repair the skin with the help of New Zealand botanicals, which are rich in antioxidants due to the high UV exposure in the region. RAAIE believes that the most crucial building blocks of a skincare routine are a Vitamin C serum in the morning and a Vitamin A serum in the evening, along with daily SPF. RAAIE's simplified yet potent skincare regime aims to repair sun damage and promote healthy, youthful-looking skin.